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Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently. Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you) Tips on using data to predict customer purchasing behavior based on past performance Using customer data and marketing analytics to predict when customers will purchase certain items Information on how data collected can help with merchandise planning Breaking down customers into segments for easier market targeting Building a 360 degree view of a customer base Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.

240 pages. 9.00x6.00x0.55 inches. In Stock.

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Book is in NEW condition. 3.31

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

Book is in NEW condition. 2.25

Unread book in perfect condition.

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Book is in NEW condition. 1.04

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

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Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within 1.62

IN THE SHADOW OF THE GREAT RECESSION, amidst the wreckage of global capitalism, two entrepreneurs asked a simple question: What if there was a better way to grow a business? One that would cost less money, produce lasting results, and—most importantly—provide purpose-driven leaders with a way to do good in the world? Thus began the journey of Shawn Busse and Wendy Maynard, as they set out to build a system of marketing and cultural alignment that would revolutionize the way business owners think about growth. Leveraging more than 20 years of experience consulting with hundreds of small business owners, Marketing from the Inside Out® provides leaders with a framework to effectively engage employees, customers, and the marketplace for profound business transformation. Throughout this book you’ll hear story after story of businesses that have built their own marketing and cultural foundation “from the inside out”—and the two marketing pros share all the real-world lessons learned along the way. Through the MARKETING FROM THE INSIDE OUT ® process, you’ll learn how to: · Connect the dots between your Mission, Vision, and Values and sustainable growth · Hone your core purpose with a One-Word Missi on™ · Shift your emphasis from “more clients” to “Dream Clients” · Reduce employee turnover and grow your talent pool · Differentiate your company, even in a crowded marketplace · Build an effective and actionable marketing plan

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

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New! This book is in the same immaculate condition as when it was published 0.75

Book is in good condition and may contain underlining or highlighting and minimal wear. The book can also include library labels. May not contain miscellaneous items toys, dvds, etc . We offer 100% money back guarantee and fast customer support.

The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications 0.91

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